Given that our CMO, Tamara Niesen, mentioned in his post, is our brand critical benefit for our business and ecosystem Entitionre Woo. It increases standards for anyone working together in building, innovation and driveing ​​WooCommerce stores that reach millions of buyers.
Our new brand is a representation of our maturity and ambition, and most importantly, the front door to our home – the first thing many people see when visiting, or considers WooCommerce for their business. He sets the tone and aspiration for your love rider after him.
Changing the brand as long as Woo is not an easy act or something that needs to be taken lightly, but it was necessary to increase our voice and reflect our growth in the way we present bears. It is a way to signal, that we are ripening, and that together with traders, developers and partners we believed in our future as a platform for traders who really want to own their stores.
The new brand is also a reflection of the market: because the competition with Saas is harder, we have to raise the brand awareness, connect directly to traders and provide resources that Helpress hosts are still successful. The new brand achieves this by strengthening our values, improving the perception of Woo product and helping every host easy to connect with customers.
When we started the design process, our visions were to keep the spirit of Woo – a fun, joyful nature of the logo and name – and at the same time to create a brand that could naturally spread across marketing and product. We had to feel mature but not corporate. Playful, but not cartoon.
The whole process was carried out by the internal WOO team for design – in parallel with all the other works they did for our products and business. It was a heavy elevator, but the time and energy they put into this project are surprised.
Our process initially included several rounds of sketching. Of the attempts to rework the speech bubble, experience with the business ephemeus (Think labels, stickers), to the more literal representation we landed: shopping cart. Even better is that the cart that has been listed in our name from the beginning.
After the initial seminar, see the references, combine and discuss how the new logo should feel, we decided to approach the change from three different perspectives:
- Update: What if we maintain most aspects of the current logo and focus on technical and visual improvisation?
- Upgrade: What if we choose a single, stronger element or concept and we built on it?
- Exchange: What if we maintain a conceptual link to the current brand and completely changed the symbol?
After some rounds and internal negotiations, we felt that the first two points were not courageous or courageous, it is not worth the time and effort of our first brand update. When we settled in the direction, it was time to iteral, improve and improve a little more. During this internship, we gave us with ordinary members to talk about our product plans and show our new design.
In these interviews, Beau Lebens, the artistic director of WOO, joined me, and we discussed not only a new brand, but also about our future product plans, community bread and what the community needs and expectations from us to help them their customers. Feedback has influenced our instructions for brands, social elements and many other aspects of updates – which we will introduce in the coming months.
These interviews helped us gain confidence in our approach and led us to look at the new brand in Wooseh. Carefully, the logo was published online and the feedback we receive only reaffirmed that we were on the right track.
Starting the brand is a jump forward, but it’s not the end of the road. Injuries to access design means building a strong product, with UX, which has better fit and completion, and which is consistent, clear and works well for all platform traders.
S as more in the basic initiatives, the newly issued beta beta for analysis and investment in woopayments, topics, blocking cash registers, transports, orders and more we have sorted good updates that reflect our vision for WooCommerce, which of what from what from what of what from what of what of what of what of what of what of what of what of what of what it is from what Traders use this every day.
This focus was used to revise our processes. We improved the test flake, changed our approach to reviews for request for request and we re -evaluated our cadence release. WooCommerce is now updated every five weeks, each cycle starting only after the previous one, allowing expanded beta testing. If you are curious about reading, the main product manager James Kemp talks about it with Julia Amos at the Woo podcast.
One definition of design services that they think was visual, and there is nothing better than to show some of the designs we cook. They were made by our incredible automatic designers in waste to explore several ways that the new brand could appear in our marketing and our product.
A product that often see them asking them, WooCommerce Point of Sale, is in testing and soon gets into the hands of traders. We look forward to better integration of experience for those who sell online and in physical stores.
In addition, in the quarter of 2025 the order is planned and cooperates between WOO and community. He deals with critical points such as helping traders to understand which orders require action, add tracking directly in WooCommerce and maintain customers updated about their orders.
There are also a number of new WooCommerce themes on the horizon, designed and building with regard to blocks.
These topics are full of our best converting block control, which also acquires updates aimed at increasing its conversion performance even more.
Owners also need more and better data to operate their stores. Our assignment of the Beta order was the first step to more and an analytical solution that was native to Woocerce in 2025.
Among other things, we look at payments, reports and the much needed revision of WOO settings. Soon we will share more about our plans and proposals. I look forward to hearing your thoughts here and everhything.
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Daniel Nieuwenhuizen
Daniel Nieuwenhuizen is a designer with 15 and multi -year experiences in the field of branding and product design, working with counseling and private and public companies with high growth, which ran from the creative director to the leading design. During his career, he worked with important brands such as Beats from Dre, Nike, Google and Shopify, as well as well -known startups such as Magic Leap. Daniel leads the design team in the WOO, the early phase of the founders and also teaches UX at Miami Ad School. He lives and works in London in the UK.