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When my wife Maria Baradell published Instagram and Tiktok videos that were on the international flight of deaf, I knew it had the potential to attract attention. It was unpredictable, visually interests and relative – all components of social media intervention. What I did not expect was how fast it would jumped from tiktoku to the main market as CNN,, Watchman and USA Today.
The results were extraordinary: according to Celeragebook Maria’s, a non -fierce story generated 95 media coverage, reached a combined audience of 1.26 billion people, and gained 11.3 million estimated views on digital and printed platforms. With an average domain authority of 70 for publications that cover it, the story not only resonated online – became a global interview.
For journalists, the video Maria was not just a fun story of human interest- exactly The type of content they like to cover. Visual? Control. Built -in quotes from Tiktok comments? Control. Proven public interest through likes, shares and opinions? Control. Is there no need to leave the table or make a single phone call? Double check.
In the media ecosystem shaped by tight terms and decreasing sources of editors, social media has become the primary feed for journalists. Viral content does not only propose public interest – it proves. For brands and PR professionals, this is a huge opportunity to connect with the audience to create moments that check the right boxes.
Related: How to create a viral video smash
Why Mariaino video captured world caution
Mary’s video resonated because it was just an unpredictable clip – hit all the stamps that make the story of viral and news.
The act of kneading the dough in the middle of the flight was unjustified, immensely caught attention and sparkled curiosity. It was authentic, Maria’s passion for baking in a slight and relative way. The video also evoked an emotional connection and mixed admiration for its creativity with humor over the absurdity of the situation.
But what really gave the dynamics of the story was the discussion that it aroused. While most viewers considered the video fun or inspiring, others were really upset. Critics questioned the hygiene of the kneading of the dough in such a limited public space, while some described it as ruthless to the passengers. These strong reactions stimulated heated discussions, committed a commitment to social media, and made the story even more attractive to journalists.
The visual attraction of the video – Baker Rolling dough for 30,000 feet – made it natural suitable for subtitles. It wasn’t just a story that people wanted to share; It was the one who could illustrate Easyy stores with significant images.
These elements worked together to ensure that the video not only resonated online, but smoothly moved into global media coverage.
It sincerely led to the fact that Maria appeared on the cooking segments on the main morning television market, asked about top baking podcasts, and appeared on the national streaming services to share tips for perfect holiday.
How to create the content of social media friendly to the media
For brands and professionals PR, Maria’s story offers a plan to create social media content that bridges a gap on traditional media. You want to succeed, your content shop combines emotional resonance, comes a visual and wider elevator.
1. Focus on strong visuals:: Great visual elements do not only work on social media – they are necessary for media coverage. Invest in images or videos that excel and cheat extremely carefully.
2. Tap the emotions of IEM: Stories that people admire, admire or debate are much more likely to be shared – and journalists are picked up. Think about what emotional reaction your content will evoke.
3. Add depth and context:: The most successful stories of social media affect wider cultural themes. Consider how your content can connect to trendy conversations or universal experiences.
4. Hands down the audience:: It encourages comments, questions and debates about your content. Journalists like to pull out quotes from how the sections illustrate the reaction of the public.
5. Be ready for crossover:: Viral moments do not stay online. When your content gets traction, journalists can come. Prepare in advance with clear messages, speakers and subsequent content to maintain the pace.
Related: 4 unconventional marketing campaigns that demanded media attention – and what can learn from them your brand
Why are social media with the perfect fuel from the editorial office
Social media stories like Maria’s Work because they come up with all the newsroom elements must turn a fast and engaging piece.
The Video Maria was highly visual, came up with ready quotations from the Tiktok commentary, and the public interest was shown through its likes, shares and opinions. It did not set any further reports, which would make it easier for journalists to cover in minutes. For stores that juggle tight terms and reduce budgets, there are stories like this, gold.
A growing addiction to social media as a source of news is a unique opportunity for brands. By creating the content that emotionally resonates, it evokes discussion and is visually striking, you can place your stories to bridge the gap between social platforms and traditional media.
The Takeaway: Social Media Manages Modern Journalism
Maria’s sourdough moment was not just an unpredictable viral video; It was an example of a textbook on how modern journalism on social media. For many stores, stories such as its perfect visual, engaging and pre -approved audience are perfect.
For brands and PR professionals, the opportunity is clear. By creating a content that combines emotional resonance, visual attraction and lifting it to a wide conversation, you can significantly include your chances of moving from social media to traditional media.
In today’s media landscape, the best stories are not just riding – they are reinforced. Sometimes it only takes a ball of dough, a table on a tray and a small creativity to cause a global conversation.
Related: How can social media help with PR
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